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Business Phrases - Jargon Fixes 12
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{"DataListFilter":{"items":150,"list":"businessjargon","page":12,"pages":15,"pagesize":10},"DataListItems":[{"i":111,"k":"Push the envelope","v":"This could mean to act aggressively, assume risk, expand the boundaries of, or advance to the boundary. Think about what you mean exactly, and then describe it."},{"i":112,"k":"Quite frankly","v":"Use this phrase only when you want people to know you're being otherwise deceptive and insincere."},{"i":113,"k":"Radio silent","v":"When you don't hear from a customer or prospect for a good while, he's gone radio silent. Radio doesn't add anything to this disturbing situation. Better to say the customer has gone silent or stopped communicating."},{"i":114,"k":"Raise the bar","v":"This means to set a higher standard, which sounds a whole lot better."},{"i":115,"k":"Rationalization","v":"This is a euphemism for getting fired. Vendor rationalization means your supplier got fired; workforce rationalization means you get fired. Avoid euphemisms always. They infuriate people and are guaranteed to worsen the reaction to your bad news."},{"i":116,"k":"Reach out","v":"Customers don't want you to reach out, as that phrasing is vague and nonchalant. They prefer you visit, call, email or text them (ideally within a stated amount of time)."},{"i":117,"k":"Reinvent the wheel","v":"When people reinvent the wheel, they are laboriously recreating something essential that already exists in finished form. The phrase is actually useful for describing this situation; problems arise when it is used to describe something that is not laborious, not being recreated, not essential and\/or not already existing in finished form."},{"i":118,"k":"Resonate","v":"When an idea resonates, it reaches people on an emotional level or in a way they can relate to. This is why it may be better to say either that people will be moved by this idea or will relate to this idea."},{"i":119,"k":"Roadmap","v":"Vague. In business, a roadmap could be a strategic plan, a tactical plan or a set of instructions. Decide what you really mean and describe accordingly."},{"i":120,"k":"Robust","v":"Robust functionality just doesn't resonate. On the other hand, people will relate when you say your product does a lot of useful things."}]}