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Business Phrases - Jargon Fixes 9
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{"DataListFilter":{"items":150,"list":"businessjargon","page":9,"pages":15,"pagesize":10},"DataListItems":[{"i":81,"k":"Level playing field","v":"Stop going over the same metaphorical ground and replace this phrase with fair competition."},{"i":82,"k":"Leverage (as a verb)","v":"Instead of, we leverage our volume to offer low prices, try, our volume enables us to offer low prices."},{"i":83,"k":"Lipstick on a pig","v":"When you try to make something bad look good, you're putting lipstick on a pig. A more professional phrase: put the best face on."},{"i":84,"k":"Low-hanging fruit","v":"This phrase drives people bananas. Pear down fruit metaphors and juice up clarity with easy opportunities or easy options."},{"i":85,"k":"Luddite","v":"A Luddite is someone who opposes technological innovation. It is not someone who rejects your new, untested, unproven and unendorsed gizmo."},{"i":86,"k":"Magic bullet","v":"High caliber business writers replace this overused phrase with cure-all or panacea."},{"i":87,"k":"Make hay while the sun shines","v":"Maybe this is what a farmer does after putting lipstick on his pig. If you're not a farmer, replace this phrase with make the most of the opportunity."},{"i":88,"k":"Maximize","v":"To sound like a real person, say that your product or service improves results rather than maximizes results."},{"i":89,"k":"Methodology","v":"Scholars, scientists and extremely complex businesses have methodologies. To avoid sounding pretentious, say that your business has documented methods, processes or internal systems."},{"i":90,"k":"Mission-critical","v":"What's the difference between critical and mission-critical? Unless you want to sound like an astronaut, stick with critical."}]}